We propose a series of steps to follow in the SEO Positioning of your website.
In the following list, to improve the SEO positioning of a web page, we offer a series of essential actions that will benefit the result in search engine ranking.
1. Creation of a sitemap
The reason for creating a sitemap is to simply tell Google or other search engines what to crawl and what not to crawl. Additionally, having a sitemap in a blog post makes it easy for Google to crawl new posts that come out without having to submit the URL for indexing manually.
2. Keyword analysis: Keywords
Finding the right keyword for your pages is significant. Whether writing a blog article or optimizing the home page, having a keyword in mind will always pay off in the site’s SEO positioning.
Three good tips that digital marketing experts recommend to determine our keyword:
- Find a focus keyword that people search for.
- Investigate search volume.
- Analyze if the chosen keyword is relevant to your website or business.
- Analyze the volume of competition for a specific keyword.
- Define long tail keywords.
3. On-Page SEO
On-page SEO (on-site SEO) is an English word for optimizing pages to enhance a website’s search engine hierarchies and earn organic traffic.
In addition to posting high-quality, suitable content, on-page SEO contains optimizing your headlines, HTML tags (title, meta, and header), and images. It also suggests securing your website has a high user experience, authority, and dependability.
It considers various aspects of the website that, when put into practice, will improve the visibility of our website in search results.
4. Content Strategy
Nobody wants to read boring articles without reading flow or unstructured. That’s why we have to create compelling content that meets the needs of our target audience.
The more attractive the content, the more that article will be shared and will most likely have better rankings, ultimately resulting in more website visits.
5. Technical SEO
To achieve good SEO positioning, we need the page to function optimally apart from beautiful and structured content.
To do this, we highlight four primary points to take care of on our website:
Solve crawling problems, ensuring that our pages are well-indexed.
- Optimize site loading time, improving user experience and making it easier for search engines to read.
- Give priority to the website’s operation on mobile devices since more than 50% of users navigate through them (this figure is increasing).
- Secure the website with the SSL security certificate. Using HTTPS is essential for Google and other search engines to recognize the website and prioritize our content.
6. Off-Site SEO
Unlike on-page SEO, off-site SEO refers to activities that can be performed outside the confines of a website.
The most important are:
Link Building: building links from other authority sites to our website.
Social Media Marketing: Social media posts and setting up social media profiles properly can boost SEO.
Online brand visibility: Our website’s image appears on other relevant sites.
Brand reputation: reviews and ratings about our company or service on Google My Business and efficient customer service.
This list of SEO actions is intended to provide a better understanding of how to structure the SEO strategy on your website. It is not easy to implement these steps one by one. With patience, time, and practice, we can improve the SEO of our website.