When you create a new web page, it’s disheartening to see that it doesn’t even appear on the first page of results after a quick Google search. Don’t be discouraged! It is the most normal.
Unfortunately, web positioning is not a science of quick results. Instead, the complete opposite. It is a slow process in which it is necessary to optimize almost daily to achieve the desired web positioning.
SEO is the discipline that focuses on organic search results and whose main objective is the same as yours as a web owner: that more users arrive, spend more time, and convert.
Without an SEO strategy, your website will not even exist, and if not, ask yourself the following questions:
- When you search on Google, which result do you usually click on?
- Do you get to the bottom of the first page of the results?
- Do you consult the results of the second, third or fourth page?
Is there natural positioning?
In numerous posts, articles and comments on the Internet, you can find a lot of tactics and tricks that promise to get a position on the first page of Google results. However, the best trick is applying logic and common sense. At the same time, you have patience and perseverance while waiting for results.
In Fórmate, we have a free SEO course where you will learn that the first point is to know your target audience. It is of little use to receive many web visits if none of them is part of our target audience. They will only enter to go to the second, which Google will penalize.
How can I position my website?
Who are you addressing?
As in any process, the first thing you must be clear about is who your target audience is. If you already know this, all your efforts will be focused on attracting them by using the search terms they use the most, offering quality and exciting content, or designing a simple and helpful web structure. Is it worth losing because the page takes a long time to load, or do you need help finding what you’re looking for? When designing it, start creating and thinking like a user.
What is your goal?
It is just as important to be clear about what you want to achieve with all the users you attract to the web. The keyword strategy must be focused on this, making it always clear to both Google and the user what we do or offer.
Do you have quality content?
As in everything, prioritizing quality and relevance is always a success. Even more so within a web page. The quality and relevance of the content will attract more users, but being original will make Google place us in the top positions. Everyone, including us, tries to find the same thing on different pages.
It is applying logic when creating a web page and completing it with off-page techniques. With this, you will increase not only the number of visitors to your page but also conversions and profits.