The arrival of Artificial Intelligence has meant a resounding change in the way search engines classify results, as well as the way in which users perform searches and how experts now have to optimize content for SEO.
Both keyword research, link creation, header structure, and the creation of quality content have always been the four fundamental pillars of any traditional SEO strategy. However, the emergence of ChatGPT has revolutionized digital marketing in every sense, including SEO, opening up a great debate: How will AI influence and serve to improve the SEO of a website?
New opportunities to discover in SEO
Without a doubt, technology acts as a springboard towards new opportunities to reach the target audience. Robotization has a clear impact on the advertising industry, both for campaign planning and for the generation of new channels, and increasing the efficiency of any internal process or task.
Yes indeed. We must keep in mind that, in the same way, that we take advantage of and take advantage of the infinite possibilities that technology presents us, our competitors do the same. The competition now has the same opportunity as us to be more optimized and well-positioned, so it is essential to get ahead and discover how to take advantage of AI in SEO.
A higher quality keyword research
As we said, searching for keywords is one of the main aspects of SEO, although it is a complete challenge always to find the right ones.
With ChatGPT, you can now detect the most relevant terms, those that experts cannot overlook if they want to appear in the top search positions. All that is needed is to open the chatbot and type some of the keywords that interest us and request related ones, as well as trending topics or content that still needs to be covered.
Generation of innovative content
Quality content is the basis of any SEO strategy. Without quality, there is no positioning, that is clear. In this sense, we can take great advantage of artificial intelligence, as it is capable of analyzing large amounts of data and determining what content would be most effective for us. Among them are data of interest sought by users and their behavior.
ChatGPT quickly and consistently generates all types of content, from blog or social media posts to product descriptions and much more. In addition, it reveals the kind of content that is currently most effective when it comes to impacting users and keeping them on the website.
A more optimized voice search
Taking into account that few people do not use a mobile phone, voice searches have been booming for a few years, something that an SEO expert should remember. One of the many favors that AI is doing us is that the ability of search engines to understand natural language in voice queries is improved.
SEO is not just about keywords; It goes much further than that. We talk about concepts, contexts and customer satisfaction, who wants to find relevant answers to their questions. Therefore, focusing solely on keyword research is no longer an effective strategy; An AI-based search engine optimization plan is now needed.
As you can see, artificial intelligence has also come to improve our web positioning if we make good use of it. Both AI and SEO are two highly complex tools that, when used together, will make the positioning process easier. Therefore, do not hesitate to take advantage of this tool and use it appropriately to grow as a company and have a more significant presence on the internet.