Motivation start from a need or desire to do something in any aspect of life. As human beings, we understand that we have needs, and therefore they are the ones that must be met when we want to motivate customers to make a purchase.
Despite what many people think, the restaurant service is no different. Servers and restaurant owners understand these needs, just like a salesperson. And they expect their customers to make good purchasing decisions, whatever the product or service.
However, other restaurants lose sales because customers are unsatisfied after living an experience in the establishment. All this happens because the store focuses on showing the customer the benefits or characteristics of what it offers without understanding their needs during the sales process.
A big mistake is providing too much information to the consumer because it overwhelms them. The most important thing is to be able to add value to customers. This will mainly make the decision easy for them. Thus, we will have a way to generate internal motivation and execute an excellent process.
Motivational aspects of clients
It should be noted that consumers respond positively during the sales process when they feel that they are being understood. Everything else generates purchase abandonment because the sale makes sense once we satisfy an emotional need. Here are some ways to understand them:
They want to feel good
We all like those places that make us feel good, and without a doubt, there are places with which we connect and achieve an excellent memory, from a small bar to a large restaurant. This type of sensation is most anticipated, and customers almost always want to treat themselves.
They want to be safe
Consumers often turn to a restaurant because they are sure they like it. From the entrance to the table, all with the purpose of protection and security, this is undoubtedly one of the basic needs of the human being. Never neglect the visual part of your restaurant.
They seek to reward themselves
“I deserve it” is what some clients say, and this is a reality. Either because the user has made a great effort in his work and decides to reward himself modestly, a getaway or consume for the pleasure of doing so. This is a way in which they can adjust their finances without witnessing an instant high cost.
They need to forget about problems
It doesn’t seem like anything new, though. In reality, many consumers tend to forget about their problems. From a new pair of sneakers to a vacation somewhere exotic, that helps clear your mind.
Consolidate customer satisfaction
To offer satisfaction, it is ideal that you analyze your audience, what they demand and what you can contribute to solving it. This way, you can adapt your service based on what the user requires and honesty; this will help you customize it.
Thus, we understand that the motivations can differ depending on each person’s needs. You have to recognize them. Therefore, it is ideal that you show that you are there for your client and maintain a communication channel based on understanding.