Promote Your App: The development of mobile applications is in total growth since more and more brands want to have their own to increase sales and have an alternative platform to communicate with their customers. However, with an excellent mobile marketing strategy to promote the App, it may be as successful as expected.
One of the main objectives when creating a mobile application is to be one of the most downloaded within the sector or theme to which it belongs. In addition, it must be ensured that its operation is optimal so that users keep it installed on their devices and value it positively. To achieve this, you must start by designing a good marketing strategy even before its launch, taking into account the following points:
Choose an attractive and eye-catching name for the App that is easy for users to remember. It should also be verified that the word chosen is accessible as a domain since it is ideal to use the same as Spotify or Uber, among other brands.
Usually, .com is the most used extension, although the .app extension has also been available relatively recently and is designed precisely for mobile applications.
A landing page can be used to promote and advertise the App. Still, it can also be beneficial to communicate updates, news or other information related to the App that may be useful to the user. In addition, to reach more users, the landing page can be optimized to position it at the SEO level.
It is essential that within the landing page, there is a good Call to Action that invites the user to download the App, but a brief description should also be added to arouse their interest. In addition, that the design is responsive and is taken care of as much as possible will also positively influence the user, so this is another essential part.
Having a landing page is also a way of knowing the Apps reception among the audience since the number of visits can be analyzed together with the number of downloads.
An excellent promotional campaign must be carried out for the audience to know the App, with social networks being one of the best channels. In addition to using the brand profile to announce your launch, you can also resort to influencer marketing. Of course, the influencers you contact must have some relationship with the sector to which the company belongs.
To make the launch even more striking and original, you can do something special, such as a free webinar or seminar in which the App is discussed or offer some discount or premium access to those who download it during the first days.
Social networks can also be used at this point since you can do, for example, a live show to show the App and promote it.
The opinion of the first users who download the application is critical to its success. This means that before its release, it is essential to have a beta version and the help of beta testers.
In this step, before the launch and final creation of the App, it must be verified that it works correctly and that there are no errors of any kind. It can also be used to improve things that, although they work, are uncomfortable for the user.
It is a question, then, of having some first opinions and detecting all the failures, the developers may have missed so that the end users have a good experience.
Before the official launch, an exclusive launch with an invitation can be made to obtain some first opinions from the public. In other words, only those users with an invitation can download the App and use it before the rest. Some brands, like Spotify and Pinterest, used this tactic, which was very successful.
Users who can access the App before the official date may be asked to write a review of it or share their opinion on social networks. Of course, they must be loyal f or users who have already shown some interest in the brand or its products and services since they will be thanked for their commitment to the company.
If good pre-launch marketing strategies have been made, the next step is to design and carry out subsequent ones so that interest in the App continues to grow. This is what should be taken into account:
The download link of the mobile application must be visible on social networks, as well as on the website and blog.
Sometimes it is not enough to remind users through the content of the application’s existence, but you have to leave the link available so that they can find it quickly and easily at any time.
Influencer marketing is a good strategy for both a pre-launch and a post-launch. This means that influencers can be contacted again to showcase and promote the App.
They can be the same if the results have been good, or they can be tried with others related to the sector to which the company belongs. This point is essential since the more relationships there are, the easier it will be to reach the target audience. It is also necessary that it conveys the same values as the brand and that it has a good reputation within the world of social media.
To reach a larger audience, you can use paid advertising on social networks and on Google.
Social networks, such as Facebook and Instagram, allow segmented advertising campaigns. In other words, personalized campaigns are aimed at a specific audience. Google also has this tool which helps you to launch advertising campaigns aimed at a particular profile, which can be very useful to make yourself known.
Any social network can be used to promote an app, even TikTok. Through short videos, you can show how to use the application or a web page, even with a humorous tone, to attract the attention of the younger public. The more original you are in the campaign, the more likely it is to go viral and gain visibility.
And you always have to continue creating and updating content related to the application, both on social networks, blogs, or the same web page. In addition to positioning in search engines, it leads the user to the download link.
These marketing strategies can be followed to promote an app, although each step must be carried out always considering the quality of what is being offered.
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