What Is Digital Marketing: Concept, Importance, And Benefits

Digital Marketing, We were all aware of the need for a company to have a presence on the Internet, but in many cases, they did not quite see the great dimension that not being there means.

Suddenly it was over for customers to enter our businesses, look for them, and visit them at their companies.

So…many companies don’t even have a website. How could they continue in the market?

It has been a long time since the Internet became a fundamental medium in which no company, no matter how small, should allow itself not to be.

And with the new situation we are experiencing, it has been more than demonstrated.

But the presence on the Internet does not mean having a website, that is just the beginning, and we need to know what digital marketing is.

What is digital marketing: Concept

Marketing is a very generic word. As defined by Philip Kótler, the father of marketing, it is the set of practices and principles whose main objective is to increase trade, especially demand.

In other words, they are techniques that help us achieve our goals and make our products and services known to all those potential customers who need and demand them, with one of the main objectives being to sell more.

Although the objectives that can be defined are different, they all lead to the priority of any company “selling.” Because without income and sales, companies do not exist, and if we all know that a large percentage of customers buy both services and products through the Internet, why refuse to get customers who need us and would buy from us through the digital channel??

Therefore, we can now answer the question of what digital marketing is, or what is also known as online marketing. They are the strategies and techniques that are carried out to get companies to reach their customers and get more sales through online media.

What is online marketing for?

Now more than ever that our habits have changed. In the face of the Covid-19 pandemic and confinement, it is time to invest and make efforts to be more than ever in digital media.

The mistake of many companies is to think that the Internet is only available to large companies and large advertising budgets.

But the reality is that all companies can have great opportunities thanks to the excellent market segmentation that can be carried out in the digital channel.

Everything is measured and analyzed, which is why it can be located. We can direct ourselves, according to the needs of each company, towards where our target audience and the potential buyer are.

There is a belief that a business creates a website or an online store and will sell, but the Internet has evolved a lot, which is the first step.

The following is digital marketing that boosts your website and your online store by using the most appropriate techniques and strategies to achieve results that enhance your objectives and your sales.

The digital marketing strategies and techniques that must be carried out to achieve results will be essential to achieve the success of your business.

Benefits of Digital Marketing

Many benefits betting on digital marketing offers us because, as we have mentioned, it is available to all companies, regardless of their size:

Increased visibility:

The means we have available to give visibility to our company are different, as is the case with social networks.

Content marketing, as well as the management of the social networks of Facebook, Instagram, and Linkedin, will allow us to communicate our values, benefits, everything we know how to do and why they should trust us, reaching many people whom we can interest, and that may be our customers.

Sales increase:

It is one of the main objectives that can be achieved through the appropriate techniques and strategies for each business, objectives, and needs of each company.

Campaigns in Google Ads, automation and sales funnels, and Facebook and Instagram Ads are means of paid advertising that give excellent results, and we can increase our sales in the short term.

Adaptable to any budget :

Each business has its budget and possibilities. One of the advantages of digital marketing is that there are many techniques to boost any business, and it can be adapted to the budget that each one has.

It is clear that the more sugar, the sweeter, but let’s forget that it is for large companies because precisely the budget can be adapted to any business, no matter how small.

Measurable results :

Many traditional techniques are very complicated to measure, but precisely on the Internet, absolutely everything is measured. And that’s great because it lets us know how we are doing and if we should continue or rectify to achieve our goals.

We hope that you have a clearer understanding of what digital marketing is. How important it is to enhance your website and online store. It is not for large companies, but all must and can carry out online marketing.

Also Read : Design And Development Of Online Stores And Their Evolution