Training in logistics management has as its primary objective to manage company resources; it is responsible for integrating information processes,…
Social Media Marketing is a derivation of digital marketing, which focuses on using social networks to promote a company's products…
The arrival of Artificial Intelligence has meant a resounding change in the way search engines classify results, as well as…
A few days ago, our SEM team had the opportunity to go to the Google offices to immerse themselves in…
influencer marketing has become an essential strategy for brands looking to increase their visibility and credibility. In this article, we…
In the ever-evolving landscape of marketing, one strategy that continues to stand out is buzz marketing. Also known as word-of-mouth…
In the fast-paced and competitive world of e-commerce, maximizing profit margins is essential for the sustained success of online businesses.…
Today, we are witnessing an unprecedented digital transformation, where artificial intelligence (AI) is emerging as a key disruptive force, especially…
In an increasingly connected world, sales techniques have had to adapt to new ways of interacting with consumers. Traditional strategies…
Email marketing is a digital marketing strategy that involves sending emails to a group of individuals or subscribers to promote…